Photo by Tony de Marco.

Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents unimpeded views of their surroundings.

(…) Since “it is hard in a city of 11 million to find enough equipment and personnel to determine what was and wasn’t legal, we decided to go all the way, to zero things out,” Kassab said. “When you prohibit everything, society itself becomes your partner in enforcing the law” and reporting violations.

That's one thing that is nice about Washington, D.C. - yeah there are some ads but really not that many, there are strict restrictions so there are bus ads, bus-stop ads, and ads in the metro trains. No billboards but a few walls in DC have some ads by some of the freeways but it's rather infrequent. I often forget about the infrequency of ads in DC and get a minor psychic landscape shock when traveling to other parts of the USA. This occurrence in Brazil is beautiful.

[ BILLBOARD BAN ANGERS ADVERTISTERS ARTICLE ] (Herald Tribune)

[ IMAGES OF AD-FREE SAO PAOLO ] (Flickr)

This entry was posted on Wednesday, April 18, 2007 at 3:47 PM. You can skip to the end and leave a response.